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“Tremendous signal and validation” – Activision’s top executives to take the helm of Yuga Labs

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The appointment of an Activision Blizzard senior executive to a leadership position at Yuga Labs parent company Bored Ape Yacht Club (BAYC) is seen as a boon to its analytics efforts and another sign of validation in the crypto industry.

On December 19, Yuga Labs confirmed that it had appointed Activision Blizzard’s current president and chief operating officer Daniel Allegri as its new CEO, who will take over the company in the first half of 2023, succeeding current CEO Nicole Muniz. .

Activision Blizzard, a gaming giant with a market capitalization of about $60 billion, depending To Yahoo Finance Responsible for popular game franchises such as Call of Duty, World of Warcraft, Diablo and Overwatch. Allegri has held this position since 2020.

Kieran Warwick, co-founder of Blockchain Illuvium role-playing game he said on Dec. 19 Mail Yuga Labs’ new hire is “big for all GameFi,” suggesting that the next bull race in the cryptocurrency market will come from Web3-based games.

“Every day comes more news about new players from traditional games entering the space. DeFi 2.0 is great. But gaming will be the narrative that starts the next round,” he explained.

Andrew Soro, Vice President, Global Business Development An immutable blockchain technology company He added a similar comment in a reply to Warrick, noting that the appointment is: “a tremendous reference and space validation.”

NFT proponent and managing partner of the NFT investment fund Sfermion Andrew Steinwold called “Wild” news.

“Someone of this caliber is jumping into the NFT space to head a leading company?! Huge news and a positive signal for our entire industry.”

According to Dec. 19 Release From Yuga Labs, Alegre will work closely with Yuga Labs founders Wylie Aronow and Greg Solano.

Willie Arono, co-founder of Yuga Labs, explained that they’ve been “looking for someone with Daniel’s specific skill for some time” to help with “our vision of a truly interoperable metaverse.”

In a statement, Allegri said he was looking forward to the new role, noting that the company’s pipeline of products, partnership and intellectual property represents “a tremendous opportunity to define the metaverse” in a way that gives creators and users ownership of their identity and digital assets.

His contract with Blizzard expires on March 31, 2023, at which point he will assume the CEO position at Yuga Labs. Current Yuga Labs CEO Nicole Moniz is set to remain a strategic partner and advisor.

Related: How GameFi is contributing to the growth of cryptocurrency and NFTs

Founded in 2021, Yuga Labs is developing digital collectibles and is arguably best known for its Bored Ape Yacht Club (BAYC) and Mutant Ape Yacht Club (MAYC) NFT sets.

He has been working on a Metaverse product called “Otherside”, which uses game mechanics from mainstream MMORPGs and Web3 technology.

the other side It attracted 4,500 people At the “First Flight” technology demonstration in July. 16, said the developers of the project paper That development will be shaped by the participation of the members of the future society.

While he witnessed November 15th The company acquired 10KTFan NFT game founded by digital artist Mike “Beeple” Winkelmann.