The end of the year is approaching, and with it, we come to the work-long ritual of analysts releasing their forecasts for the year ahead. They are often accompanied by sentiment tracking.
One from AlixPartners, a global consulting firm, made me roll my eyes. It polled nearly 3,000 CEOs worldwide about their experiences, finding that about three-quarters of them are experiencing a high level of disruption from global events right now, while 70 percent believe their jobs are in danger. And 98 percent believe their business models must change in the next three years.
It would be wrong to draw definitive lessons from a single survey, at least from a study of consultants whose job it is to find problems to solve. However, Alex’s message is not unique. A Chief Executive magazine survey showed that although the majority of business leaders expect to see better returns in the next 12 months, and are partly more confident about this than they were last month, the same sense of “global and local uncertainty” prevails. people thinking.
In fact, when I speak to business leaders now, the words “turmoil” and “uncertainty” come up frequently. “As far as recent decades have gone, this sense of disorientation is new,” says Adam Tose, fellow Financial Times columnist who is also a professor of history at Columbia University. In his recent column he revived an old buzzword,”multi-crisis’, to capture the present sense of multiple cascading shocks. This turmoil is not the creative destruction froth advocated during the Unicorn Initiation Era. This turmoil is bad.
What explains all this fear? The world is reeling from shock waves resulting from, inter alia, the war in Ukraine, the advent of artificial intelligence and the COVID-19 pandemic. The Alix survey shows that 88 percent of respondents believe they should reconfigure their supply chains to deal with deglobalization, while a majority of fewer than 56 percent believe that technological innovation is happening so quickly that their company can’t keep up.
Beyond specific threats, I suspect another explanation is cognitive trauma. Most business leaders today—along with everyone else in Generation X—built their careers in a world where it was natural to expect a sense of stability and the ability to make long-term predictions. The late 20th century and early 21st century was when another buzzword became popular: “the great equinox.” Such was the idea that inflation was so low and growth so steady that the business cycle was almost dead.
It was also a time when the historian Francis Fukuyama Tommy Evangelical published The end of history and the last man, And although Fukuyama made it clear long ago that he did not really believe that “history” had stopped, the basic idea that this generation internalized was that history was relentlessly moving in one direction, becoming more democratic, more globalized, and more capitalistic. All this was defined as “progress”.
But since 2008, we have witnessed the way history can go in the opposite direction: globalization, free market capitalism, and democracy have come under attack.
Meanwhile, the Great Moderation is revealed to be an illusion or perhaps more accurately, a piece of financial engineering conjured up for a period of time by overly loose credit terms. The prediction of the next 50 years no longer seems so rational.
Some might say that this swing is just a case of the world returning to the historical norm. After all, most of humanity for most of the ages has faced instability and, more often than not, violence. The past few decades have been the aberration, not the other way around.
This is not comforting for those on the front lines of crises. Human beings assume that the conditions in which they are raised are “normal” and that everything else is not; I suspect most respondents would assume that we will soon return to the stability of the past.
Somehow I doubt it. The key point to remember is this: History shows that disruptions from war, or anything else, create not only huge costs, but opportunities for some. Sony was born when World War II shattered Japan’s previously hard-line society. America became dominant in world industrial production after the destruction of Europe. The word “disorder,” after all, comes from the Latin word for “dissociation.”
Follow Jillian on Twitter @employee and email it at gillian.tett@ft.com
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