The world’s largest coffee chain has entered the Web3 domain, making it one of the largest, if not the largest, companies to do so. Starbucks launches its own Starbucks Odyssey (beta) ribbed On the eighth of December.

This was announced as a collaboration between Starbucks and Polygon September. Starbucks Odyssey will enable its members to embark on exciting journeys. Members get NFTs for their achievements.

The new Starbucks loyalty-based rewards program

Starbucks Odyssey is an extension of Starbucks Rewards, an initiative to reward consumers and make them more loyal to their brand. With over 50 million registered users, the rewards program has become a huge success all over the world. Its rewards platform also provides loyal customers who are ready to test out their new innovations, one of which is Starbucks Odyssey.

However, the platform is still in its beta phase and has a small number of members, including customers and employees as well as its partners (those who signed up for the beta).

How does Starbucks Odyssey work?

Starbucks Odyssey provides its members with activities and games (called trips) that they have to complete in order to win rewards in the form of trip stamps (NFTs minted on the Polygon blockchain). Starbucks says the trip will enable its members to learn more about coffee and the history of Starbucks, among many other things.

Trips

Journeys refer to tasks and experiences that a member has to complete in order to earn Journey Stamps. They vary from taking a virtual tour of Starbucks’ coffee estate, Hacienda Alsacia, in Costa Rica, to playing multiple quiz games on what customers love most about Starbucks.

A new journey is unlocked after completing the previous one. Through these journeys, the coffee brand will try to give its members an unrivaled experience and cause them to use the platform more.

trip stamps

Trip stamps are tokens that members receive after completing their trips. The trip stamp is a polygon NFT Players can sell it. This will add to the incentive to use the platform.

Trip stamps can also be purchased on the platform. Members can purchase directly with their credit cards (no crypto wallet needed).

Benefits and experiences

Players can unlock unique perks and experiences by using their Journey Stamps. Some of these benefits include exclusive cooking lessons (how to make an espresso martini) and also the chance to win exclusive items not available in the market.

As players progress on their journeys, they will be able to unlock better perks.

Starbucks Odyssey Membership

Starbucks Odyssey is still in beta and therefore only has a limited number of members. Membership will gradually increase by inviting more members to register. According to the company, they will be sending out new invites every month starting in January 2023.

Powered by Polygon Blockchain

Starbucks’ new initiative runs on the Polygon Blockchain. Polygon is known for hosting Web 3 game projects that need more and faster processing speed (which other blockchains love). bitcoin And the Ethereum fail to display).

Polygon works on MATIC codes. The token saw its value skyrocket after Polygon Network teamed up with the world’s largest coffee chain. matic It appears to be hovering above the $0.90 mark so far.

conclusion

Starbucks Odyssey is an innovative way to interact with customers. It will help the company meet the social needs of its customers as well as the employees by enabling them to interact with people who love coffee as much as they do. Users will have to first register for Starbucks Rewards in order to receive invitations and access Odyssey’s facilities. This is guaranteed to be a boost for both – the coffee brand and the crypto companies involved alike.

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