According to a class-action lawsuit filed Thursday, a number of famous people — including Justin Bieber, Madonna, Steve Curry and Paris Hilton — broke state and federal laws when they announced the Bored Ape Yacht Club. NFTs without telling Yuga Labs about their financial relationships.

At least 37 defendants were named in the lawsuit, which was filed yesterday in the Central District of California for the US District Court. These included executives and well-known people as well as Yoga’s leadership. Additionally it is mentioned MoonPaythe start of cryptocurrency payments that allegedly made these endorsements possible.

Despite the 10 counts filed in the lawsuit, which range from violating federal securities laws to violating California consumer protection laws, her 100-page filing tells only one story.

It describes an alleged elaborate conspiracy allegedly engineered by the Hollywood elite to increase his value Bored monkeys Through a barrage of celebrity endorsements while secretly enriching everyone who participates through a secret payments scheme laundered through a well-known cryptocurrency company.

According to the lawsuit, Madonna’s longtime Yoga agent, Guy Oseary, instructed his extensive celebrity network to publicly support Yoga products, including Bored Ape NFTs, in exchange for payments from Yuga secretly funneled through MoonPay. Oseary, who is also listed as a defendant in the lawsuit, invested in MoonPay at an early stage.

Many of the well-known defendants in the lawsuit, including Bieber, Curry, Hilton, Kevin Hart, Jimmy Fallon, and Gwyneth Paltrow, are investors in MoonPay, which has a current valuation of $3.4 billion. By providing a white glove service that facilitated the purchase of expensive NFTs for high-profile clients, the company rose to prominence in 2021.

Complex scheme claims that include MoonPay; Yuga Labs denied it

According to the lawsuit filed Thursday, MoonPay was actually a “front operation” that secretly funneled money from Yuga Labs — the $4 billion company that owns the Bored Ape Yacht Club — to celebrities who then promoted NFTs At the direction of Oseary without revealing their wealth.

For its part, Yuga Labs strongly refutes these accusations. They said:

According to us, these claims are parasitic and opportunistic. We are confident that they are not without merit and look forward to proving it.” – Yoga Labs

The lawsuit was filed by Scott + Scott, a law firm that in July proposed another class action lawsuit against Yoga. Then, that company sought plaintiffs in a potential lawsuit, alleging that Yuga Labs violated securities laws in selling and promoting Bored Ape NFTs and ApeCoin, EthereumCode based on a user in the bored monkey ecosystem.

The law firm did not immediately respond to a query about the comments.

To win the case, the plaintiff’s attorneys will need to prove that the celebrity yoga team used unfair or deceptive methods when endorsing the company’s merchandise. This criterion can almost certainly be met by receiving confidential payments through a complex coverage plan; However, whether such a scheme can be proven is another matter.

The complaint makes similar claims in the company’s previous lawsuit, including that Bored Ape NFTs are unregistered securities. If true, this accusation would raise the threshold for information disclosure. Although US courts have not yet defined what is called a “blue” profile picture (PFP) NFT CollectionsYuga Labs, like Bored Ape Yacht Club, is a securities firm, an October report said Yuga Labs was under investigation by the US Securities and Exchange Commission (SEC) for possible securities violations.

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